Alison Hardy blog post

Episode One: A Human First approach to tackling healthcare issues

Watch Alan Milburn, former Secretary of State for Health, in this short film as he embarks on the Live:Lab journey.

The Fear of Finding Out

A closer look at the ‘Fear of Finding Out’

AbbVie, in partnership with 2020health, published a report titled ‘The Fear of Finding Out: identifying psychological barriers to symptom presentation and diagnosis in the UK’. Read more about the psychological barriers preventing adults from making healthier lifestyle choices.

Collaborator themed blog post

Live:Lab: taking on the health of the nation

The latest figures show that life expectancy is at record levels, thanks to advances in science and medicine, yet much of retirement is being spent in ill health - often in and out of hospital. Find out what AbbVie is doing to develop interventions that will have an impact on health systems and patients.

Alison Hardy blog post

What’s the answer to tackling human fears?

People in Britain feel a deep affection, almost a reverence, for the NHS. It's a source of national pride that, whoever you are and wherever you live, you can access health services free at the point of need. But why is it that the people who are most in need of healthcare won’t seek the medical advice they need? Read what Alison Hardy, Live:Lab collaborator thinks we can be doing.

‘The Fear of Finding Out’: report

‘The Fear of Finding Out: Identifying psychological barriers to symptom presentation and diagnosis in the UK’ report was published by 2020health in partnership with AbbVie. It highlights the psychological reasons which are causing British adults to delay or avoid seeking medical attention.