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The Big Reveal

Episode Three: The Big Reveal

Watch this episode to see Live:Lab collaborator ‘Glitchers’ (the award-winning game designers) reveal the data capture tool the Live:Lab experts have co-created over the last few months. The ‘tool’ is an online quiz called ‘Crush Your FOFO’. It has been designed to collect anonymous open-data from UK adults, in order to help experts understand what lies behind the Fear of Finding Out. The quiz also raises awareness around the importance of getting worrying health symptoms checked out early.

In this episode you’ll meet a famous face, whose family has been deeply affected by the Fear of Finding Out and who is supporting the launch of the new quiz.

tackling healthcare issues

What can be done to help save the NHS?

Live:Lab chair, Alan Milburn, shares his thoughts on the challenges currently faced by the NHS and how advances in data and technology can overcome them.

tackling healthcare issues

Episode Two: Harnessing the power of multi-industry collaboration

Watch this episode to learn more about the Live:Lab collaborators. See what happens when leading thinkers from the worlds of healthcare, technology and creativity come together to tackle the Fear of Finding Out.

How storytelling captures hearts and changes behaviour

What stories should we be telling each other about the NHS and our own health? How do we create a narrative that puts healthcare in a positive light for millions of people and opens our eyes to solutions and not just problems?

Fear Factor: How Avoiding the Unknown Harms Health

They say what you don’t know can’t hurt you, but when it comes to your health, it can. See why facing your fears could save your life.

Dr Zoe Williams shares her tips on how to deal with the ‘Fear of Finding Out’

The ‘Fear of Finding Out’ could be behind nearly a third of all conscious reasons why individuals may be delaying or avoiding visiting their doctor or seeking medical advice when they may be concerned.

Dr Zoe Williams, media medic and Live:Lab health collaborator has shared her top tips on how to help people combat with the ‘Fear of Finding Out’.

Alison Hardy blog post

Episode One: A Human First approach to tackling healthcare issues

Watch Alan Milburn, former Secretary of State for Health, in this short film as he embarks on the Live:Lab journey.

The Fear of Finding Out

A closer look at the ‘Fear of Finding Out’

AbbVie, in partnership with 2020health, published a report titled ‘The Fear of Finding Out: identifying psychological barriers to symptom presentation and diagnosis in the UK’. Read more about the psychological barriers preventing adults from making healthier lifestyle choices.

Collaborator themed blog post

Live:Lab: taking on the health of the nation

The latest figures show that life expectancy is at record levels, thanks to advances in science and medicine, yet much of retirement is being spent in ill health - often in and out of hospital. Find out what AbbVie is doing to develop interventions that will have an impact on health systems and patients.

Alison Hardy blog post

What’s the answer to tackling human fears?

People in Britain feel a deep affection, almost a reverence, for the NHS. It's a source of national pride that, whoever you are and wherever you live, you can access health services free at the point of need. But why is it that the people who are most in need of healthcare won’t seek the medical advice they need? Read what Alison Hardy, Live:Lab collaborator thinks we can be doing.