Live:Lab is an ambitious, new project designed to help people overcome the barriers that prevent them from seeking health advice.

Live:Lab is a collective of unique collaborators, including some of the world's leading health, tech and creative minds. Over the next year, they will be researching ways to help adults, aged between 40 and 60 years old, overcome the 'Fear of Finding Out' and take control of their own wellbeing.

The collaborators will work in stages, firstly interrogating crowd-sourced lifestyle data and then using their diverse expertise to translate this into an accessible 'engagement' solution, for people to use with the hope of improving the health of the nation and building a more sustainable NHS for everyone.

Discover:

A closer look at the ‘Fear of Finding Out’

AbbVie, in partnership with 2020health, published a report titled ‘The Fear of Finding Out: identifying psychological barriers to symptom presentation and diagnosis in the UK’. Read more about the psychological barriers preventing adults from making healthier lifestyle choices.

Live:Lab: taking on the health of the nation

The latest figures show that life expectancy is at record levels, thanks to advances in science and medicine, yet much of retirement is being spent in ill health - often in and out of hospital. Find out what AbbVie is doing to develop interventions that will have an impact on health systems and patients.

Meet our collaborators